Find us at 34 Norman Ave in Brooklyn, NY!
Emma Bülow is the daughter of glassblower Pernille Bülow and the sister of the liquorice king Johan Bülow. She comes from a family of entrepreneurs, and since she was very young, she has always known that she wanted to create something that was entirely her own. When she was old enough to work, her mother introduced her to the creative environment at Glastorvet in Svaneke, and there, a little girl with a lot of ideas, dreams, and a go-getter attitude blossomed. For Emma, who grew up in a family that thinks big and creates, it was natural to embark on a project.
The whole idea behind The Mallows originated from Emma’s love for the classic, chewy “flipper.” The small dolphin-shaped candy sold in supermarkets that can be stretched several centimeters before taking a bite. The inspiration from the sweet dolphin sparked the young woman’s thoughts, and at the age of 23, she destroyed several kitchen machines in her attempt to create the first perfect chewy mallows. Subsequently, she started The Mallows company.
