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The Airbag


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The design of the Airbag is a clear example of a transparent transformation from a linear to a circular economy; an example where design thinking creates new futures using materials already available to us. The global economy is only 7.2% circular, and the number is declining.

By rethinking processes and creating inter-industry alliances, this number can be raised significantly. The Airbags are a truly circular product. With 96% of the material being waste from industrial or consumer processes.

The Airbag project started with FÓLK asking the designers at Studio Flétta to visit a local car part sale and create a design from materials that were not currently resold or reused by the dealership. Flétta found the airbags among the waste in the car part dealership and proposed the idea of creating beautiful upcycled pillows from the waste.

To everyone's surprise the airbags are pastel colored with colorful embroidery when they emerge from the steering wheel. Airbag as a product is extremely strong and robust, ideal for the children's room, outdoor use, the yoga studio or the living room.

Color of airbag and handle is unique to each airbag.

23.6 in. Diameter

Recycled airbag

FOLK Reykjavik

Studio Flétta

Country of Origin:

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